Nicole Zimmerman has joined advertising agency AtLarge Inc. as director of PR and communications. In her new role, Zimmerman is responsible for leading and growing the recently rebranded firm’s public relations and communications efforts, including media relations, content creation, influencer marketing, branded partnerships and experiential events. 

Prior to joining AtLarge, Zimmerman worked at Feld Entertainment, where she provided strategic public relations campaigns for its global touring shows. She also worked at Swatch Group U.S., where she oversaw all U.S. public relations efforts for two of its luxury brands and integrated public relations campaigns at the international level. Zimmerman is a member of the Florida Public Relations Association and a member of the Junior League of Sarasota, where she holds a chair position for the annual Tour of Homes fundraising event.