The Lakewood Ranch Business Alliance (LWRBA) has announced the promotion of Dan Sidler to vice president. Previously the LWRBA's director of communications and marketing, in his new role, Sidler will help implement new strategies and assume direct management of LWRBA events and programming. Sidler has nearly a decade experience in the non-profit communications and marketing industry, of which five have been with the Lakewood Ranch Business Alliance. He holds a B.S. in marketing from the University of South Florida.