Local Entrepreneur Offers Franchise Opportunities for Athletics Program

Stacey Horton is the founder of Major Cheer, an after-school cheer program.

By Staff December 12, 2019

Major Cheer coach and franchisee Ashley Matthews, Major Cheer founder Stacey Horton, and Dominique Jackson, Major Cheer and Cheer Jam coach

Stacey Horton, Bradenton-based entrepreneur and founder of Major Cheer, an after-school cheer program, has announced the launch of a franchise program to expand and grow the business. Major Cheer allows students the chance to learn the sport of cheerleading in a fun, structured, after-school program format. Horton began teaching cheerleading in an after-school program format in 2000, when her children were attending Myakka City Elementary School. Formerly known as Cheer Jam, Major Cheer was launched as a full-scale, after-school cheerleading program, including summer camp programs. Horton and her team currently coach 400 students at schools throughout Sarasota and Manatee. Franchise opportunities were introduced in 2019, and a list of current locations can be found at

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