As a general practitioner in Denmark, Dr. Monica Bolbjerg believed her patients would live healthier lives if they were more engaged with their health. So in 2001, she and her husband, Torsten, created Qure4u (originally Cure4u), an interactive online health platform. The site gives patients access to medical records and lab results from their doctors as well as educational resources for preventive care and tools to reach health goals.
Used by 1.8 million customers in Europe, Qure4u had nearly $2 million in revenues in 2015 and is Europe’s largest supplier of health e-communications solutions. The Bolbjergs launched the U.S. version of the company in Bradenton in 2015 and reported $270,000 in revenues. This year they hope to hire 15-20 workers in the U.S. and raise funds to set up a national sales team, increase marketing and grow their development team.
Doctors, hospitals and clinics are also users. They measure and monitor patients’ blood pressure, activity levels and other data outside of appointments. Health care professionals communicate with patients in an online portal that Qure4u says is secure and HIPAA compliant.
The Bolbjergs’ goal is to become the main provider of health engagement tools for U.S. hospitals, employers and accountable care organizations that manage health care costs. Qure4u already has established key partnerships with local organizations such as Manasota Health Preferred Network and is showcasing its technologies to health care and government leaders on the global stage by attending conferences hosted by consulting firm McKinsey and Company in Dubai, Stockholm, Sydney and elsewhere.
“We believe that if you want to really change health care, you have to have cooperation between the doctor and the patient,” Bolbjerg says.