Eric Nashbar has succeeded at a string of enterprises, including publishing sports catalogues. His Bike Nashbar (“ the L.L. Bean for bikes,” says a fan) and volleyball catalogue Spike Nashbar had a combined circulation of 14 million before he sold them.

The 43-year-old Longboat Key resident’s latest venture is FaxBetter, a service that delivers faxes to customers’ email. When customers sign up, they receive their own fax numbers; when someone faxes to that number, the document is emailed to the customer and posted to their account on FaxBetter’s website. Customers like it because there is no limit to the number of faxes they can send, receive or store, and they never have to leave their computer. Plus, the service is accessible anywhere they have the Internet. A free version is available for starting out, with paid service starting at $5.95 per month. Nashbar’s clients are all over the U.S. and Canada and tend to be attorneys, agents or other businesspeople who transfer large numbers of documents every day. “FaxBetter is growing substantially,” Nashbar says. “The simplicity is why it works.”