Book Smart

By Hannah Wallace July 31, 2007

Dayle Hoffman is a Web site developer, jewelry designer, former owner of a concierge business and avid reader. It’s the latter that lately has consumed her after hours.

Hoffman and seven friends who call themselves the Classic Ladies Book Club of Sarasota meet monthly at restaurants, members’ homes and even chic boutiques (after hours, of course) to talk about books. In true book club fashion, they take turns choosing a book that everyone will read that month; among them have been Middlesex by Jeffrey Eugenides, The Namesake by Jhumpa Lahiri, Prep by Curtis Sittenfeld, The Inspiration by Dr. Wayne Dwyer and Are Men Necessary? by Maureen Dowd.

Hoffman was the first to join the club after its founder, Audrey Faust, an attorney with Lancaster & Eure, posted an inquiry on Craigslist. Since Faust and Hoffman’s first meeting at a local Starbucks, the club has grown to eight members, with a waiting list.

“We’re all professional women age 28 to 38—three attorneys, a marketing director, someone in the hospitality industry, some business owners—and we all met through this club,” says Hoffman.

Hoffman, who owned her own concierge business in Fort Myers, created the Web company,, when she moved here in 2005. The company arranges golfing partners for its members, most of whom are traveling for business. Hoffman sells advertising to support the Web site, and members can also book tee times, shop in Tee Time Friends’ online store and contribute to a message board.

“I researched what kind of golf sites were out there to link people together, and all that came up was dating services,” says Hoffman. “This is different.” Since the Web site launched last August, over 300 people from all over the country have signed up for free membership.

Under the name Dayle Joan, Hoffman also makes and sells glass-beaded necklaces, bracelets and earrings that are sold at boutiques all over the country; here they can be found at Simply Spoiled in downtown Sarasota.

And in her down time, she settles in with a good book. “The girls make sure they make book club,” she says, “because it’s one thing they don’t want to miss.”


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