The study by the pioneering SEO agency, Bruce Clay Inc., analyzed Google search data across U.S. states for brand terms related to “Moz,” “Semrush,” and “Ahref.” The data was converted to searches per 100,000 residents to determine which states show the greatest interest in these SEO platforms.

Florida ranks ninth with 68.42 SEO-tool searches per 100,000 residents, 31.3% higher than the national average of 52.12 searches per 100,000 residents. The Sunshine State reported the highest demand for Semrush with 39.77 searches per 100,000 residents, followed by Ahref and Moz at 22.36 and 6.29, respectively.

Looking at the study, a spokesperson from Bruce Clay Inc. commented:

“The Sunshine State shows healthy Semrush interest alongside steady Ahref usage, tourism, real estate, and healthcare marketers appear to mix competitor intel with link audits to protect seasonal traffic.”

Table for Extended Results:

The study was conducted by Bruce Clay, Inc., a premier digital marketing agency founded in 1996 by SEO pioneer Bruce Clay. It specializes in SEO, PPC, content development, and AI-driven personalization.

Methodology:

The study analyzed Google search data for three major SEO tools across U.S. states: Moz, Semrush, and Ahref. The data was converted to searches per 100,000 residents to compare relative interest by state. The national average used for comparison was 52.12 searches per 100,000 residents.

Data Sources

• Google Search Volume → Google Keyword Planner

• Research Dataset → https://docs.google.com/spreadsheets/d/1mBg9278YWvtg-VVcG7iHMEU6pINgZ3DsuzhN3tnwRxY/edit?gid=0#gid=0

Study by → https://www.bruceclay.com/