Biz Makeover: Mark Bruce

Photography by Alex Stafford By Jackie Rogers July 31, 2012

Mark Bruce - Before: Golf, anyone?; After: Ready for business.Mark Bruce, co-owner of Play Golf Sarasota, a total golf concierge service, is one busy guy. While Mark runs a company, manages a website, publishes a 140-page golf magazine and creates a real estate company designed to match golfers to their dream homes, his style got stuck in a sand trap. Here we give him a “mulligan” on fashion.

MARK’S GOAL: “I want to move from golf casual to business casual with a sharp look. I have a hard time bringing together the extra subtle touches of class, like belts, shoes and a jacket.”

JACKIE’S TAKE: “I wanted to transition Mark from pleated pants and golf shirt into a tailored, sophisticated look. Mark’s business is marketing, publishing and now real estate, so he needs a look that can transition from one meeting to the next. There will be days when he needs to be in true golf attire, but for everyday I wanted to take his look up a notch. Every man should have a sport coat; for Mark I selected a windowpane pattern instead of a traditional, solid navy blazer. Golfers traditionally wear pattern on the course, so I wanted to work that idea into his look. I added a blue-striped shirt and paired it with charcoal, flat-front trousers to work with the blue in the jacket and shirt. The crocodile belt, chunky watch and lace-up shoes complete the look. Mark can deconstruct this look by removing the jacket, or dress it up by adding a tie.”

MARK’S TAKE:“I felt empowered and respected when I put on the clothes—completely in the driver’s seat, ready to roll. I absolutely loved the experience.”

Story and Styling by Jackie Rogers

Hair and Make-up by Mercedes Gyorgy of Fresh Salon and Spa

Photography by Alex Stafford


Where to buy

Fitzgerald sport coat, $598, luxury shirt, $168, trousers, $298, all from Brooks Brothers; Android watch, $400, Antonio crocodile belt, $495, from The Met Fashion House; Calvin Klein shoes, $120, from Macy’s.

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