The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) will present “Demystifying the Leaf: Selling the Vision of Medical Cannabis in Florida” on Oct. 19, 2021, at noon via Zoom. The event will feature Todd Beckwith, the director of corporate affairs at AltMed Enterprises. During his presentation, Beckwith will explain how strategic communications and earned media successfully shifted mindsets of the business community in regards to cannabis, as well as the general public, within a few short years. Tickets for the program are $10 for FPRA members and $15 for guests. To register, click here.