Sarasota's Innov8 Nutraceuticals recently debuted a new brand of fitness supplements, created to boost energy, support the immune system and aid in muscle recovery and pain management. The new line was developed by Sarasota's Gus Lawrence, who has owned a Tampa supplement store since 2014. Joining him in the venture are Andy Hecht, a former vice president with the National Football League; Mike O'Hearn, a former Mr. Universe; Heath Evans, a former NFL fullback; and Mona Muresan, an International Federation of Bodybuilding and Fitness professional. In addition to its recent launch, Innov8 plans to release three more products in the coming months and eventually activewear products, as well.