Having various interests as a young woman, Holly struggled early on to settle on a career path. It wasn’t until she became pregnant with her son that she took a serious look at what she wanted for her life and that of her growing family. The beauty/wellness industry had always intrigued her, so with her husband’s blessing, she made the decision to follow her heart. Holly graduated from the aesthetic program at Spa Tech Institute in Westbrook, Maine, in 2012.

Holly began her career in the beauty industry in Sarasota as the counter manager for Clinique. With a renewed sense of purpose, she soon ventured out on her own, renting a room in a salon and followed her dream as an aesthetician and entrepreneur. In 2013 she began Shore Rejuvenation Day Spa. With rapid growth early on, it was clear that she would need to expand and, in 2015, she relocated the spa into a bungalow downtown, where she soon connected with other talented women and the Shore family began to grow.

Over the next two years, her boho-chic spa continued to flourish, and in 2017 Shore expanded into a historic two-story home, tripling its space and enhancing its menu, all the while staying true to Holly’s aspiration to provide guests with authentic, personalized attention in an atmosphere of understated elegance. In 2019, Shore gained recognition for Best Day Spa by Sarasota Magazine and has held the top ranking on Trip Advisor since 2017.

Holly resides in Sarasota with her husband, Aaron, and her son, Finley, where they are active in the community with nonprofits like Team Tony Cancer Foundation, All Faith’s Food Bank, and The Humane Society.

Achievements

• Built successful woman-owned and operated business from the ground up in only 5 short years
• Earned reputation for dedication in providing guests with exceptional one-of-a-kind spa experiences
• Rated #1 for spas and wellness centers in Sarasota on Trip Advisor since 2017
• Awarded Best Day Spa 2019 in Sarasota Magazine

Shore Rejuvenation Day Spa 
2088 HAWTHORNE ST., SARASOTA, FL 34239
(941) 960-6774 | SHOREREJUVENATION.COM