Tracy Spalsbury has been named director of marketing and communications at the Education Foundation of Sarasota County.

In her new role at the foundation, Spalsbury will be responsible for all aspects of marketing and communications, as well as building the community’s understanding of and support for the foundation's mission, which is to enhance the potential of students, promote excellence in teaching, and inspire innovation in education, guided by strategic philanthropy.  

Spalsbury most recently was the senior vice president of marketing and communications at Sarasota Family YMCA. Prior to that, she specialized in brand management, including social media marketing, with Feld Entertainment and Tervis Tumbler.

Spalsbury earned a bachelor’s degree in integrated marketing communication from Winthrop University, Rock Hill, South Carolina. She is a member of Florida Public Relations Association Central West Coast Chapter and the Association of National Advertisers. She is also a board member for the University of South Florida College of Business Digital Marketing Certificate program.