Retail

164 Million Americans Expected to Go Shopping Over Thanksgiving Weekend

Twenty-one percent of shoppers plan to shop on Thanksgiving Day and 71 percent plan to shop on Black Friday, according to new survey results.

By Staff November 19, 2018

Image: Pixabay

An estimated 164 million Americans are planning to go shopping between Thanksgiving Day and Cyber Monday, according to new survey results published Friday by the National Retail Federation and Prosper Insights & Analytics. According to the survey, 21 percent of people plan to shop on Thanksgiving Day, 71 percent plan to shop on Black Friday, 41 percent plan to shop on Small Business Saturday, 20 percent plan to shop on Sunday and 46 plan to shop on Cyber Monday.

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