The Association of North America Higher Education International recently selected the Bradenton and Sarasota area to host a medical tourism conference on Friday, Feb. 23. With the theme of “Bringing Best Practices From Hospitality to Healthcare for Maximizing Quality of the Patient/Guest Experience,” the conference will take place at the Art Ovation Hotel, 1255 N. Palm Ave., Sarasota. Conference sessions include an overview of medical tourism today and the future of the industry in delivering hospitality experiences to the patient as guest. Tickets are $149. Florida sees between 300,000 and 400,000 medical tourists each year—activity that generates $6 billion in medical expenditures alone.