A fantastic gemstone to consider is moissanite, the world’s highest quality diamond alternative discovered in 1893 in a meteor crater. It is a very rare and scarce mineral, therefore, Moissanite as we know it today is almost exclusively lab grown. It is engineered to give the illusion of similarity to diamonds, but the composition and appearance are quite distinct. Moissanite is more brilliant (sparkles) and more fiery (rainbow colors) than a diamond. While diamonds have imperfections that must be measured (the 4 C’s), Moissanite is created as perfect – no inclusions, no cloudiness and no worries. Moissanite costs considerably less than diamonds. While a one carat diamond might cost $5,000, a similarly sized Moissanite might only set you back $700.

The popularity of this ethically sourced gemstone has the jewelry retailers talking… and is also why it is popping up more and more on the millennial scene. Millennials are the largest growing segment of the population that are looking for alternative buying solutions due to the environment impacts of the diamond industry and they have yet to reach their full potential. Will you consider Moissanite? Come see it for yourself at Coffrin Jewelers.