The software and digital marketing company FloorForce is relocating from Boca Raton to downtown Sarasota and has announced plans to hire 72 full-time employees over the next five years. The company will be housed inside Bold, 1680 Fruitville Road, Sarasota, the former home of the Hub, and will receive $144,000 in county tax dollars as part of an incentive package that will be paid out over eight years as jobs are created and maintained. FloorForce works with more than 250 flooring manufacturers and more than 1,000 floor-covering retailers.