The Sarasota HubSpot User Group will present a free workshop, "Video Marketing: Lead Generation and Nurturing in 2017," with Wistia manager Margot da Cunha. The workshop will take place from 9 a.m. to noon on Thursday, May 4, at Nextiny Marketing’s event room, 1819 Main St., #601, Sarasota. Da Cunha will discuss why video marketing is important and how both business and nonprofit marketing professionals can use video and Wistia to boost search engine optimization, generate and nurture leads and track data. The event is free. Register here.