Consumer sentiment among Floridians increased in July, according to the University of Florida's latest consumer survey. July's 93.7 reading is four points higher than June’s revised figure of 89.7. The increase comes after three straight months of declines. Perception of one’s personal financial situation now compared with a year ago increased three points, from 83.5 to 86.5. Opinions as to whether now is a good time to buy a big-ticket item like an appliance or car rose by 7.4 points, from 96.5 to 103.9. Conducted July 1-24, the UF study reflects the responses of 401 individuals who were reached on cellphones.