Four management team members from Yellow Strawberry boutique salons recently attended an invitation-only conference in Chicago presented by the 2to10 Project, a member-cooperative of elite multi-location salons and spas with between two and 10-plus locations. Yellow Strawberry co-owner Richard Weintraub attended with Suzzi O'Donnell, Rhonda Moore and Darlin Stehle. “This industry event is known for the amount of relevant data and information shared and its learning power,” says Weintraub, a master stylist of more than 40 years. “As a multi-location salon, Yellow Strawberry’s management team can apply these best practices from industry experts to benefit our client’s overall experience.” Established in 1994, Yellow Strawberry has three locations, two in Sarasota on Bee Ridge Road and Fruitville Road, and one in Lakewood Ranch on Nature’s Way. It has earned multiple awards over the years.