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Sarasota Magazine

Fashion & Shopping

Come On, Barbie, Let's Go Party

How to Wear the Barbiecore Trend

06/29/2023 By Megan McDonald

Reduce, Reuse, Recycle

Seven Sarasota Shops Where You Can Score Your Next Vintage 'Fit

02/18/2022 By Sarafina Murphy-Gibson

Sky's Out, Thighs Out

Who Wears Short Shorts? Men Wear Short Shorts!

06/22/2022 By Megan McDonald

How Easy Is That?

How to Embrace Your Inner 'Coastal Grandmother' This Summer

05/18/2022 By Megan McDonald

Love Your Hair

Seven Sarasota and Manatee Salons that Specialize in Black Hair

10/14/2021 By Jessika Ward

Hair Health

The Best Hair Products for Florida's Heat and Humidity

07/25/2022 By Allison Forsyth

Hard Rock Life

The Solar Eclipse Is a Major Cosmic Event. Which Crystals Should You Use for It?

The Crystal Cave owner Susan Moen gives us her recommendations.

04/05/2024 By Lauren Jackson

Department of Skincare

Curious About Retinol and Retinol Alternatives? Here's What You Need to Know

Plus, skincare tips from two dermatologists.

04/03/2024 By Heather Dunhill

Power Move

Sarasota Native and 2024 Olympic Hopeful Emma Weyant Releases Her Second Swimwear Collection

We chatted with Weyant about the upcoming Olympic trials, her new Riviera Reverie collection for Sporti and SwimOutlet, and how she balances sports with school.

03/26/2024 By Elizabeth Djinis

Shop 'Til You Drop

Miami’s Bal Harbour Shops Is Popping Up in Sarasota

For eight weeks starting March 8, Bal Harbour Shops Access Pop-Up Tour will bring luxury shopping to the Sarasota market—in shipping containers.

02/26/2024 By Lauren Jackson

What's Old Is New Again

With Vintage Key, Ellen Wuagneux Gives Old Furniture New Life

In her Siesta Key garage studio, Wuagneux examines each vintage or antique piece of furniture with TLC before coming up with a plan to bring it back to life.

02/15/2024 By Tisha Leung

New Year, New Kitchen

Six Hot Products to Refresh the Most Used Room in Your Home

Many kitchen products on the market today are built to offer more efficiency, functionality and design features than in years past, and the return on investment is in your favor.

12/27/2023 By Tisha Leung

Oldies and Goodies

Antique Shops Put Arcadia on the Map

Alongside the treasures of the past Arcadia's Main Street are some new ideas.

12/14/2023 By Sarah Owens/Community News Collaborative

On the Dot

How to Rock Polka Dots, One of This Season's Hottest Trends

Five items that can help you stay au courant.

12/08/2023 By Elizabeth Djinis

Good Gourd

'Summerween' Combines Halloween and Coastal Culture. It's Perfect for Sarasota.

Amid the palms and beach sunsets, this Florida twist on Halloween decor can still spook.

10/13/2023 By Kim Doleatto

foxy rebirth

The Fox Mercantile Has Opened in the Former Sea Hagg Space in Cortez

Take a look at the cozy new cafe, shop and event space run by Ashley Petrone, who also owns the nearby Joie Inn.

10/11/2023 By Kim Doleatto

Popular Content

    How to Choose the Right Crystal for Your Zodiac Sign

    With Vintage Key, Ellen Wuagneux Gives Old Furniture New Life

    Sarasota Native and 2024 Olympic Hopeful Emma Weyant Releases Her Second Swimwear Collection

    Sarasota's Top Spas

    In 1990, Sarasota Waged War on Thongs, Leading to Outrage, Protests and National Media Attention

    We Tried It: A $5,500 Facial Treatment

Beach Battle

In 1990, Sarasota Waged War on Thongs, Leading to Outrage, Protests and National Media Attention

Three decades ago, the city was divided in two by a narrow wedge issue: bare bottoms on beaches.

09/29/2023 By Kim Doleatto

Precious Metals

Trend Report: Metallics

Metallics add a jolt of energy to any outfit.

09/07/2023 By Elizabeth Djinis

New Kids on the block

Waterside Place in Lakewood Ranch Welcomes Two New Tenants

Waterside Place town center will soon include a new restaurant, Eatalia, and the Wellness Space for meditation and mentoring.

08/15/2023 By Kim Doleatto

Come On, Barbie, Let's Go Party

How to Wear the Barbiecore Trend

Step aside, Pantone. This year is all about hot pink—and with the release of the new Barbie movie, we don't see that stopping.

06/29/2023 By Megan McDonald

Father's Day

The Best Massage Tools for Dad

Father's Day is an often-neglected holiday, but dads need some tender attention, too. Here are the three best massage tools for his aching muscles.

06/15/2023 By Isaac Eger

Mom's Day

What Moms Actually Want This Mother's Day

Time to herself, acts of service and naps top out the most wanted items moms crave for Mother's Day—not essential oils or herbal tea.

05/10/2023 By Kim Doleatto

Flower Power

With Blossmcart, Zhanerke Kuiganbayeva Delivers Joy Around Sarasota-Manatee

Kuiganbayeva's garden-inspired arrangements with a tropical twist are a hit with her customers.

05/08/2023 By Megan McDonald

Back to Black

How to Wear 'Summer Black'

The latest trend to grace the runway is a surprising take on a classic: “summer black.” Here are our tips for rocking the look.

05/02/2023 By Elizabeth Djinis

Screen Time

The Best Sunscreens for 2023, According to Sarasota Dermatologists

Living in sunny Sarasota means it's necessary to lather on the 'screen. Here are our top picks.

04/28/2023 By Allison Forsyth

What's in My Closet

Trisha Dunn Shows Off Her Designer-Filled Closet and Her Handmade Jewelry and Costumes

'Fashion is what you buy and style is what you do with it. I love seeing when people take their creativity and make fashion their own.'

04/26/2023 By Jessika Ward

Latest Issue

March-April 2024

Celebrating Four Years of Listening to Black Voices

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