"Runner's high" takes on a whole new meaning when you're running for a good cause.

And this weekend, you can feel that high by joining the Big Bill 5k at Nathan Benderson Park. The 5k, hosted by local running store Fit2Run, will honor its late co-founder and Bradenton native Bill Robinson.

Robinson was an active member of the community. He helped rehabilitate more than 400 acres of farmland in northwest Bradenton, now known as Robinson Preserve, and was a chair member of Suncoast Aquatic Nature Center Associates from 2014-2018. In 2020, at age 70, he lost his battle to leukemia.

To honor his memory, The Big Bill Foundation was created to support survivors of childhood cancer and their bereaved siblings. Proceeds from the run will go to the foundation, providing counseling services to scholarship recipients.

Race day begins at 7:15 a.m. on Saturday, Jan. 29, with a kids' dash. The main 5k will begin at 8 a.m., after a ceremony in honor of Robinson. Shortly after, adult runners with their dogs or children in strollers can join in.

After the race, enjoy live music, tasty treats and craft beer at the finish line. Awards will be given based on age group and several other surprise awards will be given based on race time and performance. Big Bill Foundation scholarship recipients will also be presented with checks at the finish line.

To join, register here. Registration costs $35 for adults and $20 for children 12 and under. Pick up your race packet at Fit2Run's University Town Center location from Wednesday, Jan. 26 to Friday, Jan. 28, 3 p.m. to 6:30 p.m. Packets will include your race bib, a Big Bill Foundation shirt and other fun swag.

You can also opt for a virtual 5k by signing up here. Registration costs $40 and the race ends on Friday, Jan. 28. Keep track of your time and get more information here.