When
it comes to impeccably crafted designer furniture, Sarasota may be the new Milan. That’s the goal of industrial designer
Jan Gross and marine accessories manufacturer G.G. Schmitt, who are beginning to
create a stir in the international design community with their curvy new
collection of seating called the Orion Group.
We
previewed the line during a private presentation for Chuck Albright, AIA, a
senior associate with Gensler, the largest architectural firm on the planet,
with 3,000 employees in major cities in the U.S.
and abroad. “This is where furniture is going,” Albright told us. “Our clients
are challenging us to find product lines that can span design from residential
to commercial, from condos to restaurants and hotels. In design and structural
integrity, this furniture can—and that’s why it’s unique.”
The
furniture—lounge chairs with ottomans, tables, bar chairs, dining chairs and a
sculptural chaise lounge—are produced by Lancaster, Penn.- headquartered G.G.
Schmitt in its 80,000-square-foot Sarasota plant, and made to the same exacting
standards as the company’s marine products. Clearly contemporary, but with a
strong emphasis on neoclassical lines, the pieces reference classical sculpture,
with curvilinear rather than straight lines. Latigo leather forms the backs of
the Orion seating; upholstery is done in vegetable-tanned European leather. The
Honduran mahogany arm caps and 316 stainless steel are the same high-quality
materials specified for furniture on the world’s most luxurious yachts. Tables
are made from stainless steel and flat polished glass.
“When
Ron Schmitt, president of G. G. Schmitt, contacted me, he had decided it was
time to diversify,” Gross recalls. “My assignment was to evaluate their
capabilities from an industrial design standpoint to see what else they could
make. It was immediately evident that with the craftsmanship required for their
high-end, expensive marine products, they could build high-end, world-class
furniture.”
Working
with the Sarasota plant’s master craftsman,
Michael Blizzard, Gross set out to show the world that good design doesn’t have
to come from Europe. “Designers and companies
there win awards, but no one buys the stuff. It’s faddish, and that’s why it
gets old so quickly,” Gross explains. “We wanted to do something that might one
day become an icon like Le Corbusier’s lounge chair or Mies Van der Rohe’s
Barcelona chair.
“There haven’t been any new icons for
years, and I would like to be the one who hits on the secret,” Gross confides.
To do that, he says, the pillars of innovation—design, engineering and
craftsmanship—have to all line up “just like Orion’s belt—the most recognizable
stars in the constellation.” The stars seem to be lining up for the new
furniture (which will retail from $3,500 to $12,000), as they did to bring Gross
and G.G. Schmitt together, he says. “It’s bizarre that I found these guys and
they found me in Sarasota, and that we’re already attracting designers and
architects who can shop in Milan or anywhere else in the
world.”