For many first-time visitors, it's love at first sight that lasts a lifetime. "We know the second-home market is getting larger and larger," says Page. "People used to rent their second homes for three or four months. Now they're definitely buying, and they are making their move in large numbers."

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Buyer's Guide

DO YOUR HOMEWORK

Research the market and don't settle for less than you want. Check into the zoning of your property and adjoining properties. "If you see a blank piece of property in the state of Florida, look into it," cautions John Naumann & Associate's Christie Dufinetz. You don't want to be surprised by condo towers or a shopping center rising next to your secluded getaway.

ACT NOW

Once you've done your research, don't dally. Fiserv, the country's leading residential real estate analysts, reports that home prices in Sarasota County spiked 37 percent in three years, 32 percent on Sanibel Island and 29 percent in Naples. "Don't wait for off-season pricing. It's not going to happen," says Naples real estate agent Lois Kluberdanz. "There are no bargains. He who hesitates is lost."

"Ten years ago a condo on the beach went for $125,000," says Sarasota's Nick Figlow. "That same condo is now $700,000 to $800,000."

CONSIDER A MORTGAGE

Even if you can pay cash, a mininal mortgage can offer tax benefits, says HomeBanc's Jennifer Mesa. "An interest-only program can make your entire mortgage payment tax-deductible."