• Readership. Magazine readers seek out their favorite publications because they are interested in the content and are seeking information or entertainment.
• Response. The prime prospects for most products are more likely to respond to a magazine ad than to a television
  commercial.
  
• Believability. Magazines rank among the most trusted and credible of all media, print or broadcast.
  
• Usefulness. Magazines satisfy the need to know, and cater specifically to personal interests.
  
• Tangibility. A magazine is a substantial purchase, offering long shelf life and high pass-along readership. Magazine ads can produce results six months and even a year after publication.
  
• Efficiency. Magazine advertising rates are reasonable, especially considering their effectiveness at zeroing in on prime prospects.
  
• Compatibility. Magazines create an environment of their own. As a result, the advertiser purchases a frame of mind as well as a frame of reference.
  
• Accessibility. Magazines aren’t relegated to missed time slots. They will wait for their readers to return to them in their own good time.

SARASOTA MAGAZINE IS YOUR PRIMARY MEDIA BUY.
EIGHT GREAT REASONS WHY.

1. Only SARASOTA offers audited paid circulation, your guarantee of an involved readership.
   
2. Only SARASOTA offers an MRI subscriber survey, quantifying the buying power, reading preferences and purchasing habits of its audience.
   
3. New MRI data ranks Sarasota (and Naples) among the two most affluent city magazine markets nationally-
   and our unsurpassed quality delivers it to you on a silver platter.
   
4. The Ritz-Carlton, Sarasota and the Hyatt Sarasota has chosen SARASOTA as their exclusive in-room local publication.
5. Only SARASOTA publishes a special hardcover in-room hotel edition for luxury hotel guests, and a Concierge Pocket Guide.
6. The highly respected Florida Magazine Association named SARASOTA "Best Visitor Publication " for its informative content.
7. Florida Magazine Association has named Sarasota "Best Editorial/Commentary/Opinion" for its outstanding editorial.
8. CurtCo Media, Sarasota's parent company, has an established track record of publishing achievement, leading the ultra-luxury markets with a powerful series of vehicles, all focused on a single demographic. Through this network of publications, we can offer expertise and resources to our advertisers not found in other media in this market.